To be frank, I can’t believe it has been a year already. I remember vividly as I was setting up my blog on WordPress and how ecstatic I have been about choosing the most appropriate theme, layout and writing my first blog post. I posted a very simple introduction, saying hello to the world in a computer programming manner. Oh boy, have I been overly tacky. For a year now I have been blogging about anything from lifestyle, sports, travel, tips and hints and of course beauty. I might not have achieved a tremendous online success with my blog, but I have learned multiple things that might help you achieve yours. So get comfortable, because that’s going to be a one long post.
Reasons for setting up your blog
Let me start with elaborating on one of the most important things you should consider before starting-up your blog. Why do you want to become a blogger or why are you one? Do you want to share your inner thoughts? Do you want to have a personal outlet for your creativity? Was it always your dream to become a writer, but you never had a chance to try? Do you think it will make you famous and get numerous PR packages? When I first started, I have been right in the middle of preparation for an important exam. I needed something to distract me from constant studying and I have decided blogging would be a perfect solution. I believe now that I set up this blog for a wrong reason entirely. This was one of the factors influencing my ‘on and off’ involvement with it.
It was too much of a flash in the pan straight from the beginning. Only recently have I been really involved in working on the blog and perfecting my blogging skills. Hence, before you dive into blogging make sure you know exactly why you want to blog. My reason now is very simple; I simply enjoy writing down my thoughts and interacting with readers and other bloggers.
Blogging is hard work
You’d think blogging is simply typing for several minutes and inserting fancy photographs of flowers and your MacBook with a cup of coffee. That couldn’t be further from the truth. Writing takes a lot of time, research, choosing appropriate layouts, checking spelling and how well your post goes through search engines. Taking photographs for the blog takes ages, I’m not even exaggerating, ages. To set a perfect scene, make sure it’s correctly lit, everything is in the right position takes time, that you might not necessarily have while starting your blogging adventure. Keeping up with comments and interacting with other bloggers is time consuming as well and requires a lot of effort.
1. Don’t take shortcuts
At the beginning of my blogging adventure I tried to figure out who I want to become online. The Internet gives us unlimited possibilities of evolving and becoming anything we want. I have to admit I have taken several shortcuts that I thought would make my blog more viewable and… from lack of a better word, popular? I wanted all the splendour all successful bloggers have and I did write several (quite literally seven tops) comments like: “great post, visit me here” and I still feel ashamed. Can’t even describe how much I hate this kind of attitude. I learned that while taking shortcuts like that I start disliking blogging, instead of loving it even more. So I vowed to never ever take shortcuts. If it takes years to gain loyal readers that love my content – so be it, I can wait.
2. You don’t need fancy equipment
Before I started blogging, I used to think you need a MacBook PRO, newest iPhone, Canon digital camera and a spotless, modern house filled with fancy decor. I thought that only having all of that I’d be able to run my blog the way I wanted. That I could succeed if and only if I presented my blog in the exact same way that successful bloggers do. Right now, after an entire year of blogging, I know, that what you need is a simple phone and a computer. That’s it and it doesn’t have to be an Apple product 😉 I have started my blog on an old Samsung laptop I purchased in 2013 and an HTC u11 phone and hey, I’m doing just fine!
3. Write from the bottom of your heart
Another common misconception I used to believe was that you have to write what your readers want to read. That the fact I’m getting most likes and views on travelling posts means I have to focus primarily on just that. This couldn’t be further from the truth. If I did that I don’t think I would’ve kept blogging. I would be discouraged and unhappy. I didn’t start my blog to keep writing about the same, small niche. Honestly, I don’t even know if it’s possible to find a niche anymore. And if it is, I’m not sure I want to find my own. I want to write about anything I feel like at that moment and not focus on what others feel I should. Don’t get lost in all the likes, followers and views and simply write about anything you want.
4. Don’t loose yourself in blogging
At times it’s difficult to keep up with work, studies, personal life and blogging. There were several instances I stayed up late just to schedule a post (and I’ve only published maybe 5% of the ones I’ve written) and I cancelled posting because I felt it wasn’t good enough. I have rewritten that particular post 43 times and it still didn’t get published. I learned that sometimes you have to ditch the perfectionism and published what you wrote even if it’s not perfect. Don’t loose yourself in an endless loop of improvement and simply open up. This thought process has helped me accept that my posts will never be perfect and publish more often. You can find the post I’m talking about here.
5. Caring too much about SEO
I have used Yoast SEO plug-in for several months now and I’ve been stressing about SEO ever since. For some reason getting two smiley faces on each of my posts has become an obsession of mine. Quite honestly, it’s become my nightmare. I have never put much effort into my blog being overly popular and searched on Google, but I decided to try it out and I’m greatly disappointed. Not in the plug-in itself, it works perfectly well and has improved my results, but it also got me into a vicious circle of constantly improving my posts so that they perform better in SEO. At the end of the day it doesn’t really matter how well your blog posts can be searched online if you end up hating blogging.
Blogging tips that I learned from successful bloggers
There is no reason I should re-write things other bloggers already covered, so instead I’m going to suggest reading the following posts by one of my favourite bloggers Carly the Prepster:
I think she gave an in-depth description of everything she learned during her decade long blogging journey. Also, she has a YouTube post about that as well and I suggest you watch it, if blogging tips is something you’re exceptionally interested in.
And what do you think most important tips are? What did you learn? What your hopes are?